I believe in the power of brands to drive cultural change.

I’m an independent strategist with 10+ years of experience in digital and social media strategy, brand strategy, and campaign production.

What I enjoy most about my work is blending strategic and creative thinking to create meaningful change and push culture forward. Having started my career in journalism, my love for storytelling was sparked early and is a strong driver in the way I help shape brands in the digital space.

During my two years at Meta, I worked on content strategy and curation for Meta’s video products, Instagram Reels and Facebook Watch. I got to dive into the world of digital trends, pop culture & entertainment, and Gen Z audiences – as well as closely follow the development of short-form video as a key content format for both brands and creators. Before this, I spent five years at award-winning agencies developing digital and social media strategies, producing campaigns, and overseeing content production and localisation for well-known international and national brands across Europe.

Being raised with two cultures and having lived and worked in different countries across the world, I have gained an important understanding of how we can all shape culture, amplify diverse voices and empower communities. I would love to work with companies that share these values and want to change the environment they operate in for the better.